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Why Us? Case Studies

Niki Taylor PR is always committed to our clients

and will get your organization’s voice heard with the right audience.

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The challenge:

The American Cancer Society, a global voluntary health organization, has a mission to free the world from cancer through funding and conducting research, sharing expert information, supporting patients, and spreading the word about prevention (Source: American Cancer Society).

The organization’s CEO, Gary M. Reedy’s social media presence was a bit limited and needed to be expanded so the public could understand his motivation, mission, and vision for the organization.

 

The solution:
Managed Reedy’s social media accounts and developed strategies to bring awareness to the CEO’s personality and passion for the organization, gaining more than 2,000 followers on Twitter and LinkedIn, thus receiving over 5,100 profile visits and more notoriety for the organization over the course of three (3) months.

We also worked with key staff to develop more than 20 presentations that explained cancer research and the future of the American Cancer Society as a beacon in the cancer research field.

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The challenge:

The Georgia Center for Nonprofits (GCN) is dedicated to building thriving communities by assisting nonprofits to become successful. The organization strives to bring awareness to the importance of giving and the beneficial role nonprofits play in their communities (Source: Georgia Center for Nonprofits). 
 

As #GivingTuesday approached (May 2020), nonprofits had the responsibility to solicit funds and make a difference in a one-day giving campaign during the onset of a global pandemic; and the challenge was to produce a virtual event that would engage potential donors and key stakeholders.

The solution:

Niki Taylor PR collaborated with other partners strategizing and coordinating an overall PR campaign including pre-event logistics and a social media livestream. We also assisted with providing ways to recognize organizations in the community through a  submission process; selecting and recognizing fifty (50) nonprofits; coordinating a livestream that featured 10 nonprofits on Facebook. This resulted in an increase in engagement for the featured nonprofits and additional funding for nonprofits statewide. 
 

In addition, since 2017, Niki Taylor PR biannually conducts workshops for nonprofit media professionals at GCN. Nonprofit communication professionals experience a mock press conference and receive media training with valuable information to apply in the workplace.

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The challenge:

Goodwill of North Georgia assists thousands of men and women who face barriers that present a challenge for them to find work and support their families. Through the contribution of donors and shoppers at Goodwill stores, Goodwill of North Georgia improves the community, strengthens families, and energizes the economy by putting people to work (Source: Goodwill of North Georgia). 
 

Based upon Goodwill of North Georgia’s goals, we were tasked to raise awareness of Goodwill’s mission and other key initiatives with media outreach and PR planning.

 

The solution:

We worked in collaboration with Atlanta Mayor, Keisha Lance Bottoms, and the City of Atlanta to secure media for Goodwill’s Prosperity for All: Closing Atlanta’s Wealth Gap with panelist Hala Moddelmog, president and CEO of the Metro Atlanta Chamber, Keith Parker, president and CEO of Goodwill Industries of North Georgia, Raphael Bostic, president and CEO of the Federal Reserve Bank of Atlanta, and WABE journalist Rose Scott.

 

Also, we strategically highlighted the organization’s key initiatives that drove results, getting the attention of media outlets such as Fox 5 and CBS 46. This was equivalent to more than 500,000 media impressions.

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The challenge:

National Black Arts Festival (NBAF) supports innovation and multidisciplinary public programs within the visual, literary and performing arts; and activities, events, film screenings, symposiums, lectures, panel presentations and programs for all ages. (Source: National Blacks Arts Festival).

 

NBAF partnered with American Family Insurance to inspire artists; this campaign, NextGen, was designed to bring attention to thriving young artists in the community and the goal was to enhance this campaign along with other initiatives through outreach.

The solution:

We provided key messaging for media outreach (PR pitches, press release distribution, interviews/talking points) for all programs and initiatives that included:

- American Family Insurance partnership and highlights (Washington and Mays High School)

- Move/Dance! Project at Sylvan Hills, Young, and King Middle School

- Fashion Forward - a competition for emerging fashion artists

- NBAF plans within the West Side community of Atlanta 

- Importance of NBAF’s commitment to the community throughout their 30-year history.

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The challenge:

National PTA® comprises millions of families, students, teachers, administrators, and business and community leaders devoted to the educational success of children and the promotion of family engagement in schools. This nonprofit association prides itself on being a powerful voice for all children, a relevant resource for families and communities, and a strong advocate for public education (Source: National PTA).

While the organization has strong social media platforms, they were looking to enhance the organization’s presence with engaging content.

 

The solution:

We created social media content and suggested hashtags for the following campaigns, initiatives, and events that resulted in increased followers and presence:
- TikTok Challenge initiative
- STEM Ahoy! campaign
- 2020 PTA Boot Camp
- COVID 19 grants
- 2020 PTA ConLive conference
- 2020 Membership Campaign (Spanish materials promotion and membership activation)

This resulted in an increase in member engagement and recruitment across the country during a global pandemic (COVID-19)